Be inspired by Simon Sinek’s view in How great leaders inspire action that ….

People don’t buy what you do, they buy why you do it.

What applies to business is even more important for recruiting in the voluntary sector – so we should start with “Why”. Volunteers, Sinek says, buy into why you do something, not what you do.

Organisations looking for volunteers and volunteer managers everywhere – talk about what you believe in. Talk about your dreams if you want to attract those who agree with you.

In 2013, will you be selling “I have a dream” or I have a plan?