Do you have a dream or a plan?

Be inspired by Simon Sinek’s view in How great leaders inspire action¬†that ….

People don’t buy what you do, they buy why you do it.

What applies to business is even more important for recruiting in the voluntary sector – so we should start with “Why”. Volunteers, Sinek says, buy into why you do something, not what you do.

Organisations looking for volunteers and volunteer managers everywhere – talk about what you believe in. Talk about your dreams if you want to attract those who agree with you.

In 2013, will you be selling “I have a dream”¬†or I have a plan?


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