What motivates a volunteer?

All volunteers are unique and have their own set of reasons for volunteering. Here are 5 of the common reasons that make them step forward:

1 To support a team leader or friend that they respect

Don’t underestimate the strength of personal connections.

2 To meet useful people and increase their network

They are looking to see how your volunteering role could benefit them – so sell your ideas so they appeal to the “what’s in it for me” side of potential volunteers.

3 To socialise and take part in an interesting activity

Promote the social side of your opportunities and make sure your teams get along well – and that you have some well-planned activities lined up for them.

4 To support a cause that they believe in

If you are a charity, a children’s school, or local community are you inspiring your own followers and supporters?

5 To be nosy and get some inside info on an organisation

How does a publisher function? What’s it like back stage? Could you be promoting your organisation to appeal to this type of volunteer?

Organisations seeking volunteers are also very different. Do you relate to any of these motives. Do you think your organisation could use one or two of these motives to promote your opportunities?

Please leave a comment and let me know.



6 Tips for recruiting volunteers (and getting them to come back again!)

1. Recruit them for a finite and achievable activity

Would you sign a blank cheque for your time? No, I doubt it! Neither will the person you are looking for. It’s much better to offer a specific task with a manageable time-scale. Volunteers like a project that they can complete and then get on with their lives.

2. Tell them exactly what the role is

Keep it easy to understand. Use plain English, avoid technical jargon or you will annoy people. Paradoxically, if you make the job sound grand and high-powered this will only put people off.

3.  Find out a little bit about your volunteer

If you take the time to get to know them just a little then you can try and give them a role that is satisfying and appropriate to their experience and physical ability. They will be happier and they will do a better job for you.

4. Give them enough training to enable them to do the role effectively

Make sure you show your volunteers what they need to do, or team them up with someone with experience. And giving them a written brief/map/instructions/crib sheet/contact list really helps. It can be scary being a new volunteer – if you are bombarded with important information at the start its easy to forget a vital detail.

5. Acknowledge them on the day

It is surprisingly easy to be blind to your helpers during the actual event or project because it is so hectic for you. Make an effort to know who they are and say hello.

6. Say thank you afterwards

It’s all over! You collapse with exhaustion and feel waves of relief wash over you. It might sound old-fashioned but a phone call, e-mail or letter gives your volunteers a nice warm wanted feeling. Prompt and personalized but not patronizing and ending with “See you again next time”.
Q Have you volunteered in the last 6 months? What did you do and what inspired you to do it?