All volunteers are unique and have their own set of reasons for volunteering. Here are 5 of the common reasons that make them step forward:

1 To support a team leader or friend that they respect

Don’t underestimate the strength of personal connections.

2 To meet useful people and increase their network

They are looking to see how your volunteering role could benefit them – so sell your ideas so they appeal to the “what’s in it for me” side of potential volunteers.

3 To socialise and take part in an interesting activity

Promote the social side of your opportunities and make sure your teams get along well – and that you have some well-planned activities lined up for them.

4 To support a cause that they believe in

If you are a charity, a children’s school, or local community are you inspiring your own followers and supporters?

5 To be nosy and get some inside info on an organisation

How does a publisher function? What’s it like back stage? Could you be promoting your organisation to appeal to this type of volunteer?

Organisations seeking volunteers are also very different. Do you relate to any of these motives. Do you think your organisation could use one or two of these motives to promote your opportunities?

Please leave a comment and let me know.